Who reads progressive blogs and news sites?
A recent Nielsen survey of CommonSense Media Network readers revealed the following:
- 82% of our readers are between 35 and 65 years of age
- 58% have household income over $75,000
- 49% have at least some post graduate level education
- Most frequently listed professions: arts/entertainment/broadcasting, law/legal, and computer software/programming
In many ways, our readers defy traditional demographic segmentation and behavior. They watch The Daily Show and Rachel Maddow. They devour books. They’re among the first to see new documentaries and independent films. They attend rock concerts and travel often overseas. They are life-long learners and new experience-seekers. They care deeply about the environment, freedom of expression, fairness and justice. They contribute generously to causes they believe in.
Although they’re in their prime parenting years, they’re less likely than the general population to have children in the home. Which means they’re likely to have more discretionary income than their generational cohorts.
They’ve got strong opinions –informed by a voracious appetite for online news and information. And they aren’t afraid to spread them.
To learn more about our coveted audience of trendsetters and trend-spreaders, contact us now.