CSM publishers are serious people. Offering daily and even hourly news, insight and opinion on the issues of the day, these publishers put out quality content that, by its nature, engages readers.
CSMAds publishers’ product is Thought. Engagement? It’s in our DNA.
Serious AudienceHave we mentioned “engagement?”
The CSM reader is more likely than most to stay on site, click internal links to multiple pages and to click links to other sites within the vertical.
Readers engage by commenting, forwarding links to friends, posting links on their social networks, etc. They download mobile apps to read their favorite sites on the go. They sign up for newsletters and they read them.
Odds are that you have your favorite political news, commentary and/or issues of the day sites. And odds are that you visit them frequently and behave just as described here.
Who is the CSM audience? Nearly every politically engaged American.
"Of all the ad aggregates we touch - across dozens of niches - CSM is by far our favorite to work with. Their reps know their audience cold. CommonSense Media has built a killer audience of political influences."
- Josh Koster,
Chong & Koster